To launch MINI’s first all-electric vehicle, we went with a digital-first approach that was Charged with Passion, with thousands of touch points and assets across the globe, across all our channels.
Check out an overview of all activations:
DIGITAL CAMPAIGN CONCEPT/SENIOR ART DIRECTOR | Anne Marie LongtinePRODUCTION (FILM & IMAGERY) | Iconoclast & MINICLIENT | MINIAGENCY | Wunderman Thompson