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LONGTINE
CONCEPT // ART DIRECTION
As a brand that challenges the conventional luxury automobiles, Infiniti wanted to set themselves apart from the competition.
To do this, we tapped into an interesting truth about wealthy families: They, very seriously, pass down their sophisticated tastes, including their choices in automobiles.
So we wanted to encourage drivers to start their own legacy instead of following their families old tradition.
The spot made Ad of the Day on Adweek.
DIRECTOR | Craig Gillespie
EXECUTIVE CREATIVE DIRECTOR | Michael Raso
CREATIVE DIRECTORS | David Steinke, Brett Dixon
CONCEPT/ART DIRECTOR | Anne Marie Longtine
CONCEPT/COPYWRITER | Sarah Turner
ORIGINAL SCORE | JSM Music
CLIENT | INFINITI USA
AGENCY | Crispin Porter + Bogusky