ANNE MARIE LONGTINE
CONCEPT // CREATIVE DIRECTION
To launch MINI’s first all-electric vehicle, we went with a digital-first approach that was Charged with Passion, with thousands of touch points and assets across the globe, across all our channels.
Check out an overview of all activations:
DIGITAL CAMPAIGN CONCEPT/SENIOR ART DIRECTOR | Anne Marie Longtine
PRODUCTION (FILM & IMAGERY) | Iconoclast & MINI
CLIENT | MINI
AGENCY | Wunderman Thompson