LONGTINE
CONCEPT // ART DIRECTION
To promote the NIVEA MEN Sensitive Skin range with Real Madrid, we wanted to create a skin-tingling experience that brought viewers into game day preparation.
The result? An ASMR film following the behind-the-scenes of (NIVEA) men who make game day happen: the security guard, the greenskeeper, the physical therapist, and, of course, the Real Madrid player.
Listen with headphones and be prepared to feel sensitive.
A wide range of digital assets were posted across the channels, inviting viewers to pick their favorite character for additional content.
SENIOR ART DIRECTOR | Anne Marie Longtine
PRODUCTION | MediaMonks
DIRECTOR | Jeroen Willekens
CLIENT | NIVEA MEN x Real Madrid
AGENCY | Wunderman Thompson